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Nicola Mira
Dec 14, 2022
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Women's sneakers specialist Naked Copenhagen to open in Paris next February

Translated by
Nicola Mira
Dec 14, 2022

Danish women's sneakers specialist Naked Copenhagen, bought by French sport retailer Courir in September 2021, will soon open its first brick-and-mortar address outside its domestic market, where it already operates three stores. Quite naturally, Naked Copenhagen's international expansion will begin in Paris, in the chic Marais district, where the sneakers retailer will set up its concept store at the end of February 2023.

The minimalist interiors of a Naked Copenhagen store - DR

Naked Copenhagen's new store is located on a narrow, trendy Parisian street, at 38 rue Sainte-Croix de la Bretonnerie. The premises, extending over more than 150 square meters, are next door to Italian deli Eataly, the concept store Fleux and The Kooples and Ba&sh fashion boutiques. It is a showcase “inspired by the codes of luxury, decorated in neutral, sophisticated colours, meeting the expectations of contemporary consumers” said Courir in a press release. A style that is a far cry from the garish colours preferred by some sneakers retailers.
Naked Copenhagen is positioned in the premium segment, and its Parisian flagship is the first step in a physical retail expansion drive also aimed at other European markets, with the goal of becoming along with Courir “the European destination for women’s sneakers.” Naked Copenhagen is planning to open a flagship store in each country, targeting major cities. Its next destination has not yet been disclosed.

The Danish retailer was founded in 2004 by Stine Lindholm Pedersen and Tommas Olsen, and generates 80% of its sales online. Its French e-shop was launched a few months ago. The assortment includes shoes by Nike, Adidas, Asics, New Balance and Salomon, as well as ready-to-wear items by brands like Stüssy, Carhartt, and The North Face.

In 2022, the Courir group, owned by the Equistone investment fund, generated a revenue of nearly €600 million, and aims to reach the €1 billion mark in 2026. To bolster its growth, the company has inaugurated a new automated warehouse near Chateauroux, France.

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