×
515
Fashion Jobs
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots Brentwood, UK
Permanent · BRENTWOOD

Women’s perfume sales to hit over £550m in Christmas quarter

Published
today Dec 2, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Growth in the UK women’s fragrance market is expected to accelerate in the last quarter of the year, with beauty consumers forecasted to spend nearly as much as they did for the whole rest of the year.


Escentual


According to a new report, sales of women’s fragrances will reach more than £550 million for the first time in the period between October and December, as shoppers rush to the high street and online to find the best deals.

Sales of premium fragrance are up 4% on last Christmas and retailers are bracing for a strong festive period, said leading beauty retailer Escentual.com.

Britain’s favourite fragrance is Coco Mademoiselle. First launched in 2001, the oriental floral scent will make around £26.4 million this Christmas with about 390,720 bottles sold. Coco Mademoiselle is promoted by film actress Keira Knightley, who has been the face of the Chanel scent for 12 years.

Impressively given how new it is, the second most popular fragrance is YSL Libre, which was launched in September with British singer Dua Lipa. Social media has been key to achieve such a rapid adoption, in fact the launch video has nearly 2 million views on Youtube. The new fragrance is predicted to make about £14.3 million with 215,800 bottles sold.

Chanel takes third place with the classic fragrance Chanel No 5. The 98-year-old perfume, which rose to prominence when Monroe said it was the only thing she wore to bed, is expected to make around £12.65 million in sales, with consumers buying more than 193,800 bottles.

Slightly behind is Miss Dior, advertised by Natalie Portman since 2017. Escentual believes the fragrance will sell £8.25 million over the festive season, amounting to 137,300 bottles.

And finally, Lancome’s Idole is the fifth most popular women’s fragrance in the UK, generating an estimated £7.7 million in the last quarter of the year and selling around 130,700 bottles. Lancome Idole is also a new product: it launched with American singer and actress Zendaya Coleman in August.

YSL Black Opium, Thierry Mugler Alien, J’Adore by Dior, Lancome’s La Vie est Belle and Paco Rabanne Lady Million complete the top ten women’s fragrances for 2019 Christmas.

Ceryn Lawless, communications editor at online retailer Escentual.com, said: “All the indications are that this year should be a bumper year for fragrance sales, October has been 4% bigger than last year, and November is strong as well.

"Coco Mademoiselle is without a doubt the runaway winner on sales this year, no one else is going to come close but YSL’s newcomer Libre, which was only released this year is already building a loyal fan base. The marketing campaign with Dua Lipa has helped boost sales. Lancome Idole is also doing extremely well for a younger market with Zendaya Coleman as their brand ambassador, and it’s been paying off for them.” 

Copyright © 2020 FashionNetwork.com All rights reserved.