×
415
Fashion Jobs
SHISEIDO
Bareminerals Account Manager - Debenhams Manchester City (37.5)
Permanent · Stretford
GAP
Assistant Visual Manager - Bluewater
Permanent · Kent
MICHAEL KORS (UK) LIMITED
Ecommerce Operations Manager, Emea
Permanent · London
SHISEIDO
Bareminerals Account Manager - Debenhams, Bury (37.5)
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Business Manager - Debenhams, Liverpool (37.5)
Permanent · Liverpool
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
SOEUR
Sales Associate
Permanent · LONDON
SOEUR
Store Manager
Permanent · LONDON
RICORRROBE
Fashion Studio Assistant
Internship · LONDON
OTIS JAXON
Photography Internship – Ecommerce Jewellery Company - London
Internship · LONDON
SHISEIDO
Bareminerals Beauty Ambassador - Boots, Sheffield (15)
Permanent · South Yorkshire
SHISEIDO
Bareminerals Opportunities - Lisburn Sprucefield
Permanent · Lisburn
SHISEIDO
Bareminerals Beauty Ambassador - Debenhams, Trafford (12.5)
Permanent · Stretford
SHISEIDO
Bareminerals Beauty Ambassador - Boots, Manchester (35)
Permanent · Stretford
LEVI'S
16 Hour Key Holder Braintree £9.30 p/h
Permanent · Braintree
MARSHALLS
Shift Engineering Manager
Permanent · Wakefield
MARSHALLS
Maintenance Technician
Permanent · Wakefield
MAJE
HR Coordinator UK m/f
Permanent · LONDON
MARSHALLS
Sierra Hardlines Supervisor
Permanent · Madison
LULULEMON
Community Key Leader
Permanent · Oxfordshire
LULULEMON
Hemmer (Soho Broadway) New York City New York United States Hemmer (Stores) Scottsdale Arizona United States Hemmer (Stores) Newport Beach California United States Hemmer (Stores) Whistler British Columbia Canada Hemmer (Stores) Halifax Nova Scotia c
Permanent · London

Wolford targets China via new Fosun subsidiary, expects steady growth there

Published
Feb 25, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Wolford has clearly been itching to share some big news all this month but couldn’t do so until its parent company Fosun offered up its own big news last Friday around the setting up of its new Fosun Fashion Brand Management Company (FFBM).


Wolford



So on Monday, Wolford was finally able to announce that since the beginning of this month it has been using FFBM as its new partner to manage the company’s brand identity in the important Chinese market.

The market, which is so important because it’s populated by “a steadily growing class of luxury-oriented consumers,” is the company's next frontier after it has already seen success in expanding its presence in Hong Kong and Macau.

FFBM has now been contracted to steer the planned marketing drive in China and it will be a very high-profile test of the new company’s abilities as it acts as a full-service provider focusing on marketing and sales of luxury brands in China. 

The high-end intimates company said that FFBM “will contribute its local expertise on Wolford’s behalf in order to develop a detailed market entry strategy for China and assume responsibility for the operational management of all wholesale and retail channels as well as for e-commerce.”

“In this way, FFBM will ensure the cultural ‘fit’ of the merchandising and also carry out all operational tasks,” it added. 

So what are the brand’s expectations for what it can achieve in China? It's not expecting fireworks at the start but said that it's aiming to “gradually and sustainably develop its business” in the country. It added that in the medium-term, revenue generated there “should be comparable with Wolford’s present core markets of the USA (19% share of revenue) and Germany (15%).”

Copyright © 2020 FashionNetwork.com All rights reserved.