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Published
Apr 17, 2019
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Wolf & Badger in expansion mode following £4.5m investment

Published
Apr 17, 2019

Wolf & Badger, a London-based multi-channel fashion destination, has secured a £4.5m investment from Guinness Asset Management EIS Fund to accelerate its growth.


The retailer sells hundreds of independent fashion brands, including Somerville London (pictured above) - Wolf & Badger


The retailer has become the go-to place for discovering independent ethical designers across menswear, womenswear, jewellery, accessories, beauty, grooming and homeware. It operates two retail stores, including a new 12,000-square-foot department store and event space in Coal Drops Yard in London and a site in Soho, New York City, as well as an online platform.

The investment will be used to fund several growth initiatives, such as hiring more talent, optimising the customer experience and scaling further in the UK and US. The shopping platform is also looking to further develop new product categories including homeware and beauty.

George Graham, CEO and founder, said the funding will support the next stage of the firm’s ambitious growth strategy. “It will enable us to put the building blocks in place to further expand the Wolf & Badger offering,” he commented.

The private investment was sourced by WHIreland, which acted as exclusive financial adviser and broker to Wolf & Badger.

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