Who’s Next and Copenhagen trade shows join forces

Two European tradeshow heavyweights have joined forces for the upcoming show period. Who’s Next Prêt-à-Porter Paris and three trade shows that take place during Copenhagen Fashion Week (Gallery, Cliff and Vision) have just signed an agreement that allows visitors to attend the Paris event in July can use their pass to access the Danish event in August with just one pass.

This deal will last for two seasons, and will be renewed for the winter trade shows at the beginning of 2014. “We have less than 100 exhibitors in common.

Xavier Clergerie, general manager of Who’s Next organizers WSN Développement, said: “Making our visitors’ lives easier by improving the accessibility of information has always been one of our priorities. In this sense, this collaboration with the Copenhagen Fashion Week trade shows will allow our visitors to access more than 4,000 labels with just one badge.”

“We have been in discussions with Xavier Clergerie and Bertrand Foache (Who’s Next co-founders) for over a year to talk about ways in which we can work together. The first step is help out our visitors. We are also open to other partnerships,” said Christian Gregersen, founder of Gallery International Fashion Fair.

He continues by saying this single ticket concept could pop up at other major tradeshows in Europe, America and even China. “We are currently in discussions with another European tradeshow,” he added, dropping no hints to who it could be. We do know that Xavier Clergerie and Christian Gregersen are both heading to Florence for Pitti Uomo next week though…


Bruno Joly et Jean-Paul Leroy