White Stuff to open Christmas pop-up in King’s Cross
White Stuff will be opening its first pop-up store in the run up to Christmas. The fashion and lifestyle brand will open on 4 November in London’s busy St Pancras International Station.
The temporary space will remain open until 24 December, offering commuters, tourists and shoppers an opportunity to buy With Love from London’ products from the ‘Beyond Splendiferous’ Christmas collection.
There will be 3-for-2 deals on winter accessories and stocking fillers, plus visitors will be invited to take a selfie with a 7ft polar bear sculpture and upload it onto social media for a chance to win a prize.
Jo Jenkins, CEO at White Stuff, commented: “We’re delighted to be opening our first pop-up which will offer a one-stop-shop for gift buying this festive season. We hope to make Christmas shopping just that little bit easier for those in and around the Kings Cross area, at what is always a very busy time of year. We look forward to launching our pop-up in just a few weeks’ time”.
While the UK high street continues to struggle to boost footfall, train station retail seems to be booming. Last year, non-food retail sales at St Pancras International increased by 8.7% during the Christmas period, while London Bridge experienced a staggering 75% increase in retail sales and Paddington was up by 11% in the six weeks between 10 November and 22 December.
With a continuous flow of commuters and aspirational brand mix, St Pancras has recently attracted the likes of Calvin Klein, Chanel, Gant and Aspinal of London.
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