×
453
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
Advertisements

White Stuff makes a loss after SS17 range disappoints

Published
today Sep 17, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The “extremely challenging” trading environment in the UK coupled with disappointing sales have pushed White Stuff into the red, the British lifestyle company admitted in its latest accounts.


White Stuff


It made a loss after tax of £8.2 million for the year ended 28 April 2018, compared with a profit of £4 million a year earlier. It blamed the performance on the tough and uncertain macro-economic environment and a decline in consumer spending.

But the truth is that some of White Stuff’s product failed to perform as expected, particularly its SS17 range, which “did not resonate with customers and did impact the performance for the year”, the company said.

The fashion and homeware chain, which has 130 stores and 47 concessions, tried to improve its product range with a test and learn approach, but the strategy backfired.

Total sales fell by 6.2% to £9.5 million, while total shop sales decreased 10.9% on the previous year. Its e-commerce channel performed better, up 3.5% to £43.7 million, reflecting a continued effort to boost online sales by launching a new web platform. Online sales now represent 30% of the total sales.

Wholesale also grew slightly, contributing £9.2m to total revenues (up 1.1% on the previous year). Meanwhile, international sales increased 7.5% and there was an encouraging trend in the second half, particularly in Germany, the company said.

Whilst the product trials hit the company in 2017, it said it learned its lesson and that its Summer 2018 range is seeing a much improved product performance.

Copyright © 2019 FashionNetwork.com All rights reserved.