White Stuff posts 10% rise in FY sales

By

Cajsa Lykke Carlson

Published
Jul 21, 2016

British fashion and lifestyle brand White Stuff had a successful year to April 30, 2016, which saw its total sales rise 10% to £144.6m.

Like-for-like sales were up 0.6% in the period and the company did well internationally, with international sales up 28.1%. This was mainly down to its international wholesale business, which delivered strong growth of 24.3% on last year, and new retail space in Germany, White Stuff said. Online sales rose 17% and now represent 26.6% of total sales - up from 25% last year.

The company said its focus on international and wholesale markets and its multichannel strategy has helped it to trade well despite the challenges across the retail landscape. Underlying EBITDA in the period rose 0.5% to £21.1m.

CEO Jeremy Seigal commented: “We pride ourselves on providing our customer with a highly differentiated product and sociable retail experience across all channels. We are focused on developing our international footprint, especially in the European market, while ensuring we continue to invest in our UK business."

During the period, White Stuff opened ten UK and two stand-alone German shops. It also raised £0.5m for charities through its White Stuff Foundation. In June of this year, White Stuff introduced its first native language website in Germany, and it's opening further stores in the country in the next 12 months.