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Published
Jun 29, 2016
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Whistles debuts first store in Dubai

Published
Jun 29, 2016

Leading British upmarket label Whistles has entered the Middle Eastern market in partnership with Al Tayer Group. As part of the agreement, the brand has launched its first store in Dubai at City Walk, which is to be followed by a further opening in Doha Festival City early next year.


A Whistles store on London's Boundary Street - Whistles


Whistles’ partner for the Middle East, Al Tayer Group, represents several fashion and luxury brands in the region, including Alexander McQueen, Diane von Furstenberg, Charlotte Olympia and fellow UK retailer Thomas Pink.

Spreading over 1100 square feet, the store in Dubai City Walk introduces Whistles’ spirit to the new market with modern and elegant elements such as polished brass, white powder coated wall fixtures, marble tables and a grey polished concrete floor. Mid-century brass pendant lighting sets the mood of the space, which houses the label’s womenswear, menswear, accessories and footwear collections.   

“We are delighted to be bringing Whistles to the Middle East. It is an accessible brand that promises to appeal to women and men in their everyday lives. City Walk provides an ideal home for this introduction, forming one of many significant developments underway in Dubai, which serve to strengthen its position as a cultural, commercial and tourism leader,” said Richard Peace, Senior Vice President, Lifestyle of Al Tayer Group.

"We are very excited to be opening a Whistles store in Dubai with Al Tayer. We hope to introduce many new customers to the brand, and welcome our existing customers to our wonderful new store in City Walk,” said Jane Shepherdson, Whistles CEO.

The openings further expand the brand’s store portfolio, which includes 47 standalone stores in the UK. Whistles shoppers can also find the collections in selected departments stores around the world including; Selfridges, Harrods, Harvey Nichols, Printemps and Bloomingdales in the US, as well as online.

The fashion brand is a wardrobe staple for many fashion editors and industry leaders, who enjoy and share its contemporary and effortless style.

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