Whistles, Phase Eight add to global stores with Hong Kong flagships

By

Sandra Halliday

Published
Mar 23, 2017

UK contemporary brand Whistles and stablemate Phase Eight are continuing their expansion globally with news that Rue Madame Fashion Group (RMFG) has opened flagships for the chains in Hong Kong’s Pacific Place.

The Whistles flagship houses both its womenswear and menswear offer, as well as the Wedding Collection that it launched last month.

The store design has a clean-lined look with polished brass fixtures, handmade terrazzo stone, natural walnut, blush carpet and blue felt soft furnishings.

Meanwhile Phase Eight has opened a new location featuring its brand new retail concept that focuses on “a modern and minimal aesthetic, to create an inviting and relaxing shopping space.”

The store is all about space to shop and features design details such as brass trim, marble edging and felt wall panel details to create a subtly modern look with a pale wood floor and simple lighting adding to the effect.

RMFG first partnered with Phase Eight in 2014 to launch the brand in Hong Kong and Macau with Whistles joining the line-up after it was taken over by Phase Eight’s owner The Foschini Group (TFG) exactly a year ago.

RMFG, which also operates the American Vintage and Rue madame brands, currently has 15 physical stores and its own online platform.