Jul 12, 2013
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When K-Way and Versus Versace met

Jul 12, 2013

Reversible, packable, unisex and geometric – all words used to describe the fruits of the K-Way and Versus Versace collection which hit stores and went online this week. The collection features an optical, monochrome print jacket with a matching iPad case (sold separately). The two Italian labels, though traditionally worlds apart, came together as Versus’ aims to looks to improve its street cred.

“I love the Versus Versace and K-WAY collaboration, because Versus Versace lives on the street,” said Donatella Versace. “ The jacket and iPad case are an amazing new way to get the Versus Versace look, and to bring attitude and energy to everyday essentials.”

Marco Baglione, K-Way’s president explains, “The K-Way collaboration with Versus Versace is an honour for us. It was a very stimulating experience both intellectually and creatively. I think that together we managed to combine the authenticity and power of two great prestigious Italian brands with style.”

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