Sep 13, 2021
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Westfield London to debut "revolutionary" Situ Live retail concept this autumn

Sep 13, 2021

With consumer experiences increasingly playing an important part in the retail landscape, Situ Live arrives at the Westfield London shopping centre this autumn.

Situ Live

Billed as “revolutionary” in retail and an “exciting and immersive consumer experience", it combines product discovery, innovation, theatre and demonstrations, “to reimagine the traditional commercial retail model”.

Spanning 7,500 sq ft, the debut venue “will be packed with products designed to inspire your everyday, across a series of specially curated, themed theatres, brought to life by live storytelling”. 

Visitors can explore the latest devices from a selection of cutting-edge brands in action and try them before they buy.

They’ll be “taken on an interactive journey of discovery through vibrant theatres that will constantly evolve. Content is curated around current trends and solving problems people grapple with in real life, such as getting fit, sleeping better or being more productive” Situ Live said. 

“This is further strengthened by live performances with fully functioning products, so guests get a genuine idea of how they work and how they will improve their daily lives”, it added. 

Warren Richmond, chief executive officer of Situ Live, said: “Put simply, the retail landscape needs to be transformed and that is what we are doing with the launch.” 

“Both the retail and events industries have been hit hard by the pandemic, but if 2020 taught us anything, it’s the value of human connection and social experiences. We believe that in the post-pandemic world people are looking to retail, leisure and event experiences to create unique and lasting memories which makes now the perfect time to launch.”

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