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Weak Xmas could drive 20% of SMEs under, survey finds

Published
today Dec 2, 2019
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A ‘below average’ Christmas trading season could see nearly a quarter (22%) of smaller businesses close in the next 12 months, according to a new survey from Notonthehighstreet.


Notonthehighstreet


The figures lay bare the precarious nature of many small businesses in the UK, with nearly 10% saying they would have to shut up shop in a matter of weeks.

A further 12% said they ‘could’ close if their sales are not met.

Notonthehighstreet, an online marketplace, has urged consumers to embrace small businesses and artisans in the run up to Christmas as research reveals that 11% of Britons have not purchased anything from an SME in the past year. 

According to the company, just 26p in every pound will be spent with small businesses during the important Christmas trading season this year. This is based on the average UK consumer saying they will spend £362 on ‘products’, just £92 of which will be with small businesses. 

Claire Davenport, CEO of Notonthehighstreet commented: “The research figures show that whilst Brits love to shop with small businesses and believe they support them, they aren’t quite putting their money where their mouth is.”

She warned that a very poor Christmas could have an even more devastating effect on Britain’s smaller businesses.

The research was conducted by Opinium Research amongst 2,002 UK adults and more than 500 senior decision makers at SMEs, 381 of which are ‘small’ businesses.

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