We Are Knitters is launching in the UK
We Are Knitters, a DIY needle craft kit company, has announced it is expanding into the UK market this month via its own website and a partnership with Anthropology.
Founded in Spain, the company has sold over 320,000 products and 500,00 yarn balls in the US, France, Germany, Spain and Italy since it was created by friends Maria Jose Marin and Alberto Bravo in 2011.
In addition to launching a dedicated UK website, weareknitters.co.uk, and selected kits at premium fashion and lifestyle brand Anthropology, We Are Knitters will be seeking further collaborations with British retailers and influencers to establish itself in the UK market.
Its chunky wools from Peru, Pima cotton yarns and Merino fibres, and easy-to-use kits for all levels of experience, are aimed at independent, urban women who are interested in fashion and are passionate about the DIY or ‘slow lifestyle’ trend.
The company recently collaborated with Madrid-based international fashion designer Juanjo Oliva on a series of knitwear patterns. And in the US, We Are Knitters has collaborated with various retailers such as Urban Outfitters and celebrities like Jessica Jones star Krysten Ritter.
In the UK, We Are Knitters will face competition from Wool and the Gang, which has previously collaborated with legendary fashion designer Vivienne Westwood.
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