Watches of Switzerland Group links with circularity-focused ID Genève brand

By

Nigel TAYLOR

Published
Mar 9, 2023

Watches of Switzerland (WoS) continues to build its portfolio of premium brands. Billed as the most eco-innovative Swiss watch brand, ID Genève has now joined the WoS’s high-end line-up.

Claiming to be the first watch brand to be founded on the principles of the circular economy, this new partnership “expands the leading watch & jewellery retailer’s offering with elegant timepieces that reflect the values and principles of a genuinely sustainable watch brand”.

WoS said ID Genève’s circular model is based on eliminating waste and pollution, circulating products and materials, and regenerating nature – and driven by design. 

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Its collection is now available in selected WoS showrooms in the UK, featuring the Circular S, Circular 1 Minerals and Circular 1 models. The rollout will be followed by its introduction in the US as well as on the WoS e-commerce platform.

Brian Duffy, CEO of WoS, said: “The addition of ID Genève into our product range demonstrates our commitment to promoting circular design and innovation, from an industry already celebrated for creating exquisitely crafted timepieces to be treasured forever.”

Nicolas Freudiger, co-founder and CEO of ID Genève, added: “Retailers are an essential part of our eco-system and we are delighted are glad to start building the ID Genève brand together.”