Watches of Switzerland reopens St David’s store following revamp

Watches of Switzerland has added a Rolex showroom and a larger Tag Heuer boutique to its newly refurbished St David’s store, unveiled this week in Cardiff.

The new fit-out also gives Panerai, an Italian watch brand with Swiss technology, a greater presence with a wider stock range, and makes Watches of Switzerland the first and exclusive stockist of Bremont in Cardiff.

“The launch of the newly refurbished Watches of Switzerland store offers our visitors a chic, well-appointed space and an expanded product range to shop from this Christmas,” commented Colin Flinn, Intu regional managing director - west.

“Watches of Switzerland’s choice to invest in the store and offer exclusive ranges here, is a reflection of how highly the brand values the St David’s store and our loyal customers.”

The Cardiff shopping centre is shaping into a leading destination for watch and jewellery enthusiasts, housing brands such as Links of London, Thomas Sabo, Pandora, Laing and Goldsmiths.

Watches of Switzerland has also recently opened its first showroom in the US in New York. The 8,377-square-foot space offers luxury brands including Rolex, Patek Philippe, Omega,  Cartier, Breitling, IWC, Jaeger LeCoultre and Hublot.

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