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Published
Jan 18, 2021
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Warpaint London raises guidance, extends Tesco distribution

Published
Jan 18, 2021

Beauty specialist Warpaint London announced on Monday that its results for 2020 will be ahead of its previous guidance after the company saw strong trading during the second half. 


W7



It now expects sales for the calendar and financial year to be not less than £40 million. This is ahead of the board's expectation of sales of at least £37 million as announced in September.

And it’s also expecting unaudited adjusted profit from operations, excluding a charge on forward foreign exchange options for 2021, to be in excess of £2.6 million. 

Given that the group imports most of its finished goods from China and pays for them in US dollars, the pound/dollar exchange rate at the end of December 2020 will result in a non-cash charge. With that taken into account, adjusted profit from operations for the year should be “in excess of £2.2 million”. That’s at least 10% ahead of its previously stated guidance of £2 million.

It also said that following successful initial sales of a range of 15 W7 cosmetics products in 209 Tesco Express stores from November, these products will now be stocked in a further 469 Tesco Express stores starting at the end of next month. This is in addition to extensions already announced with Tesco for the W7 line and is a testament to the appeal of its products in a year when make-up has been one of the most sluggish beauty categories.

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