×
181
Fashion Jobs
FREEDOM PEOPLE
PR Manager
Permanent · LONDON
FREEDOM PEOPLE
Marketing Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Operations Manager
Permanent · LONDON
HAYS RECRUIMENT
Wholesale Fashion Account Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Production Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Creative Director - Multi-Brand Concept Store
Permanent · LONDON
TOO FACED
Too Faced - Business Manager 30Hrs - John Lewis Brent Cross
Permanent · LONDON
CLAUDIE PIERLOT
Coordinateur (Rice) Retail & RH - UK & Irlande - Stage H/F
Internship · LONDON
LONDON ORGANIC PR
Social Media Intern - Twitter
Internship · LONDON
LONDON ORGANIC PR
Social Media Intern - Facebook
Internship · LONDON
PAUL SMITH
Part-Time Design Studio Intern - Menswear (June - December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Design Studio Intern – Paul Smith Collection, Womenswear (June – December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Design Studio Intern – ps by Paul Smith, Womenswear (June – December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Print And Textile Design Studio Intern (June - December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Wholesale Ecommerce Support Intern (June - December 2020)
Internship · LONDON
REJINA PYO
Accessories Design And Development Manager
Permanent · LONDON
SOPHIE ANDERSON
Internship (Marketing, PR & Admin)
Internship · LONDON
THE BETESH GROUP
Content Writer
Internship · MILAN
THE BETESH GROUP
Wix Designer
Internship · MILAN
FREELANCER CLUB
Photographer With Photoshop Skills
Freelance ·
FREELANCER CLUB
Makeup Artist to Film a Video Course
Freelance ·

War Paint for Men set for UK rollout

Published
Feb 10, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A make-up brand for men will be available across the UK after a trial at the John Lewis Oxford Street store in January beat expectations.


War Paint for Men


Demand for War Paint for Men at the department store’s flagship location was so high, the British retailer has agreed to sell its products on its e-commerce site.

The brand, which sells everything from concealers, foundation and tinted moisturisers to application brushes, will be also stocked permanently at John Lewis Oxford Street.

According to the retail chain, demand for the brand was more than 50% higher than expected, however Charlotte West said it came as no surprise as men have been using make-up “for some time now”.

“Self-care isn’t just for women – we know that men want to look and feel great too, which is why we continue to invest in products to help them achieve this,” she told Press Association.

War Paint founder Daniel Gray added: “We are finally starting to see men’s make-up become the norm and break the stigma that has been around for years.”

Coming in unassuming black bottles with no-nonsense white lettering, the brand’s products aim to “make men feel comfortable to shout about wearing makeup”.

John Lewis is thought to be the first national department store to have opened a makeup counter for men.

War Paint for Men is backed by British entrepreneurs Peter Jones and Tej Lalvani, who invested £70,000 in the brand after it appeared on the BBC’s Dragons’ Den.

Copyright © 2020 FashionNetwork.com All rights reserved.