×
2 303
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots-Liverpool Street, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots-Handforth Dean, Wilmslow - 15 Hours / Week - Part Time, Permanent
Permanent · Wilmslow
ESTÉE LAUDER
Clinique - Consultant - Bentalls, Kingston- 21.5 Hours / 3 Days / Week - Part Time, Permanent
Permanent · Kingston upon Thames
ESTÉE LAUDER
la Mer - Business Manager - Flannels, Meadowhall - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Sheffield
ESTÉE LAUDER
Clinique - Consultant - Boots - Cribbs Causeway, Bristol - 17.5 Hours / 3 Days - Part Time, Permanent
Permanent · Bristol
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots, Warrington - 17 Hours - Part Time, Permanent
Permanent · Warrington
ESTÉE LAUDER
The Estée Lauder Companies - IT Service Desk Manager UK
Permanent · Fareham
ESTÉE LAUDER
Clinique - Consultant - Boots, Bishops Stortford - 7.5 Hours - Part Time, Permanent
Permanent · Bishop's Stortford
JOHN LEWIS
Contract Sales Manager
Permanent · DARWEN
PUMA
Cobra Puma Golf - Sales Support Coordinator
Permanent · Castleford
JOHN LEWIS
Loss Prevention Partner
Permanent · LEICESTER
HEAD OFFICE
Team Manager/Chef Victoria Head Office
Permanent · LONDON
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
DR. MARTENS
Finance Analyst
Permanent · LONDON
MULBERRY
Lifetime Service Centre, Raw Materials Stock Coordinator
Permanent · CHILCOMPTON
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip Officer
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen Decision Intelligence Manager
Permanent · LONDON
ON RUNNING
Technical Representative
Permanent · LONDON
DEBENHAMS
Business Development Manager
Permanent · LONDON
Ads
Published
Jul 23, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

War Paint for Men opens on Carnaby Street

Published
Jul 23, 2021

Carnaby Street is continuing to see a raft of interesting store openings and the latest is make-up brand War Paint for Men. It has opened at 29 Carnaby Street in a 499 sq ft space.


War Paint for Men/Shaftesbury



As well as retail products, the new location features an in-store barber via a link-up with The Lions Barber Collective. This also has a social good element to it as the non-profit collective comprises a group of top barbers focused on mental health issues. 

Other attractions for what claims to be the leading men’s make-up brand globally are a service that creates bespoke foundation or tinted moisturiser precisely for the customer’s skin tone in-store. There’s also an interactive digital Q&A with brand founder Danny Gray.

The brand, which makes tinted moisturisers, concealer, beard/brow gels and more, opened the store on Friday on the street that has seen landlord Shaftesbury announcing a raft of openings recently.

This one is particularly noteworthy as it’s claimed to be a world-first  in standalone men’s make-up retail.

Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “We are delighted that War Paint has chosen Carnaby as the location of their first ever store. The brand's new and exciting concept is a great addition to the area. The personalised in-store experiences add to the store’s personality and exclusivity.”

The brand was founded to offer men more personal care choice and improve their confidence. Danny Gray said: “We started our company with a digital-first business model, which is hosted on the Shopify platform. Shopify has played a key role in helping War Paint access its target demographic, market itself and build a strong e-commerce offering. Our direct-to-consumer platform drives a majority of revenues. In year one we saw £380k in sales, with this figure doubling in our second year. Now we’re opening a bricks and mortar store, and our point of sale system is also powered Shopify and seamlessly links to our online business.” 

The brand is now sold in more than 80 countries and is available via retailers such as John Lewis, Harvey Nichols, Reiss, Mr Porter, Sephora, Loft in Japan and Arnotts in Ireland. It also has sports partnerships with Norwich City FC, and in Rugby League with Wigan Warriors.

Copyright © 2022 FashionNetwork.com All rights reserved.