Want That Trend.Com launches debut curve collection

Online fashion brand Want That Trend.com has added a curve collection to its offering.

Photo: Want That Trend

The Spring Summer 2018 collection includes 59 pieces available in sizes 16-24, including soft feminine dresses, printed jumpsuit, bodycons and maxi styles. A variety of items from Katie Piper’s Clothing Collection complete the offering with colourful pieces.

The curve collection is the latest venture of the brand, which was founded in Borne by mother and fashionista, Victoria Molyneux, when she realised there was a gap in the market for clothing that hid the body changes and insecurities that come after pregnancy.

The brand has a strong presence on social media channels, particularly Facebook, where Molyneux’s knowledge of social media translated into ‘selfie’ campaigns that resonated with an audience of women who wanted to look classy and confident, the brand said.

The online award-winning business has now a Facebook community of over 1.6 million fans.

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