Walmart partners with Kidbox for online kid's style box service

By

Gabriella Lacombe

Published
Apr 17, 2019

Walmart has partnered with subscription-based children's clothing start-up Kidbox to launch a curated kid's style box service on Walmart.com, marking the retail giant's first kid's apparel subscription service. 

The new Walmart Kidbox offering will give the retailer's e-customers access to personalized assortments from over 120 children's brands, including BCBG, Butter Super Soft, C&C California and Puma. Offering sizes 0 to 14 for girls and 0 to 16 for boys, the style box will include four to five items for $48, approximately 50% off the suggested retail price for the group of bundled items, the company said. 

To order, customers must visit Walmart.com and complete a style quiz for their child, which will be used to create a customized box offering based on the child’s style preferences, as well as the season and where the child lives.

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“Over the last year, we have significantly expanded our portfolio of kid's fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion," said Denise Incandela, head of fashion for Walmart U.S. e-commerce. "Our partnership with Kidbox enables us to round out our offering with additional national and premium kid's brands.”

Users can order a box and schedule delivery on demand, or opt for automatic shipments of up to six boxes a year, which are timed to seasons, back-to-school and holiday.

For every Walmart style box purchased, Kidbox will clothe a child in need through its partnership with Delivering Good.

Outside of its new Kidbox offering, Walmart.com currently carries a variety of children's fashion brands, including Betsey Johnson, Kapital K, Levi’s, Limited Too and The Children’s Place.