Vuori continues global expansion with Asia, Middle East and Mexico entry

By

Benjamin Fitzgerald

Published
Sep 29, 2022

U.S. activewear brand Vuori on Wednesday said it has launched into three new markets, signalling company's global expansion after it made its international debut earlier this year, across Europe, Oceania and North America.

The southern California-inspired brand announced its launch into Hong Kong, Singapore, the Middle East, and Mexico, through localised Vuori e-commerce platforms. For now, in China, Vuori will be available exclusively via Tmall, China's most popular direct-to-consumer website, the Encinitas-based company said.

​"We are proud to continue Vuori's expansion outside of the U.S.," said Joe Kudla, founder and CEO of Vuori.

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"We are excited to bring our vision and brand to consumers in these key markets, connecting with customers around the world."

The move comes as the maker of performance and leisure apparel opened its first international markets in the United Kingdom, France, Germany, Ireland, Netherlands, Australia, and Canada, in late March this year.

The brand said it continues to grow in those countries, through e-commerce, wholesale and retail channels. Most recently, Vuori opened its first store outside of the U.S. in London's Covent Garden earlier this month, and added a few new wholesale partners in the fall, including Harrods and Equinox in the UK, and Breuninger in Germany.

Next year, the brand said it intends to launch in Japan and Korea (via partnership), while opening additional stores in the UK.

The global retail expansion comes on the back of Vuori's $400 million fundraising in late 2021. At the time of the capital raise, the company, founded in 2015, said it would use the funds to expand internationally.