×
516
Fashion Jobs
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots Brentwood, UK
Permanent · BRENTWOOD

Voice shopping to deliver £3.5bn in sales by 2022

Published
today Mar 1, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shopping through voice-activated devices is poised to disrupt the UK retail industry much like mobile commerce has over the last few years, according to a new report.


Amazon Echo


As the proportion of UK households owning a smart speaker like Amazon Echo and Google Home, continues to rise (it currently stands at 10%), voice-activated devices are expected to deliver £3.5bn in sales by 2020, predicted OC&C Strategy Consultants, a management consulting company.

Amazon Echo is currently leading the way in the voice commerce space, with 8% of UK household owning the Amazon speaker, compared to just 2% who have a Google Home.

KNOWN PRODUCTS TAKE THE LEAD

According to the report, groceries and other low value goods are currently forming the bulk of purchases, as browsing opportunities are still limited. Around 70% of voice purchases are made on a specific ‘known’ product, typically as a repeat order.

But less known brands can also get in front of consumers by aiming to achieve Amazon’s ‘choice’ status. The e-tailer offers a series of recommendations, pushing its ‘Amazon choice’ first, in an attempt to help customers select products. 85% of users are likely to accept Amazon’s recommended product.

Products with ‘choice’ status are often selected for being popular and well-priced, and having a solid supply chain performance. Brands should focus their voice commerce offering on low price point products, as they are more likely to be shopped through this channel, and ensuring products are easily found can also be critical, said OC&C Strategy Consultants.


Photo: Archive


INVESTING IN ‘SKILLS’

To get ahead, retailers can also develop ‘skills’, which are controlled by voice to perform different tasks. The research found that just 39 ‘skills’ exist currently within the shopping category, revealing limited investment by retailers.

“It’s clear that shopping with voice is going to account for a substantial and growing share of the retail market, presenting both a challenge and an opportunity for businesses that can get ahead of the curve,” commented Will Hayllar, partner and global head of consumer Goods at OC&C.

“There are different paths to success in the voice category. A key consideration for retailers is understanding what business objectives they want to serve, then tailoring their voice proposition accordingly. For consumer goods companies, the focus should be on prioritising the products most likely to be shopped through this channel. For both retailers and consumer goods businesses, assessing how their brand plays to the strengths of different ‘skills’, is also crucial to maximise their success.”

Copyright © 2020 FashionNetwork.com All rights reserved.