Vogue UK launches "Mini" section on website

By

Cajsa Lykke Carlson

Published
Aug 6, 2015

The British edition of Vogue has added a new section to its website: Mini Vogue.

So far, stories on the page include "Mini-Me Fashion," "Mini Summer Party Dressing" and "Meet the Insta-Mums."

Lucy Hutchings, editor of Vogue.co.uk, told Women's Wear Daily that based on previous features, the site’s readers have a “strong interest” in childrenswear content. “This section opens up the site to a new audience and offers us the opportunity to work closely with brands who have previously had limited options for visibility on the site,” she said.

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French kidswear brand Bonpoint is the exclusive launch partner for the section.