Vogue UK launches "Mini" section on website

By

Cajsa Lykke Carlson

Published
Aug 6, 2015

The British edition of Vogue has added a new section to its website: Mini Vogue.

So far, stories on the page include "Mini-Me Fashion," "Mini Summer Party Dressing" and "Meet the Insta-Mums."

Lucy Hutchings, editor of Vogue.co.uk, told Women's Wear Daily that based on previous features, the site’s readers have a “strong interest” in childrenswear content. “This section opens up the site to a new audience and offers us the opportunity to work closely with brands who have previously had limited options for visibility on the site,” she said.

French kidswear brand Bonpoint is the exclusive launch partner for the section.