Virtual makeup brightens video calls

Could virtual makeup be the answer to looking presentable on calls? That's the solution proposed by global cosmetics giant L'Oréal Paris with its "Signature Faces" digital makeup.

Since early 2020, the coronavirus pandemic has completely changed the way people consume, communicate and even work, making all things digital our main allies in day-to-day life.

Now, L'Oréal Paris -- which acquired the augmented reality specialist ModiFace in 2018 -- presents a new tool that could give millions of homeworkers a helping hand. "Signature Faces" is a line of 10 virtual makeup products on three different themes (Volumising Capsules, Plump Shot, Fire Match), allowing users to apply virtual makeup for their work calls or online parties in just a few clicks.

You can try out this new beauty experience on Snapchat, Instagram, Google Duo, Skype, Zoom and Google Hangouts, after installing the software and following a few simple set-up steps for your platform of choice.