Viktor&Rolf names FKA Twigs as face of new fragrance

Viktor&Rolf announced on Tuesday the appointment of singer FKA Twigs as the luxury brand's latest campaign face for its new fragrance, 'Good Fortune'.

The Dutch designer brand said the Grammy-nominated artist will star in a mystical 'new-genre' campaign film directed by Andrew Thomas Huang, to be released later this month.

Fashion photographers Inez & Vinoodh shot the stills for the campaign, while the campaign's soundtrack, "Killer" was tailor-made by FKA Twigs and will be officially unveiled in conjunction with the Good Fortune campaign.

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​"I've always loved perfume," said FKA Twigs. "Scent has always been an integral part of my sensory world and being able to creatively collaborate with Viktor&Rolf on this project has been very fulfilling. I feel there's this bond that unites us. Becoming part of their universe feels like magic, a dream come true."

The new perfume is described as a fragrance "that expresses modern spirituality, resonating with those who are on an inner path to discover the essence of their being, sending out an invitation to women wanting to embrace their inner modern mystic, to follow their own path and to create their own destiny," according to the brand in a press release. 

"We've been fans of Twigs for years," said Viktor&Rolf designers Viktor Horsting and Rolf Snoeren, "and we're happy to welcome her to the Viktor&Rolf family. Not only is she one of today's biggest pop stars, she's also hugely creative. She's an icon and absolutely the right personality for Good Fortune."

The Good Fortune fragrance debut comes on the back of the success of the European duo's FlowerBomb, in 2005.