×
4 258
Fashion Jobs
SPORTS DIRECT FITNESS
General Assistant - Everlast Fitness
Permanent · BURY ST EDMUNDS
AVON
Head of Sales Leaders Business Value Stream
Permanent · NORTHAMPTON
FARFETCH
Director of Finance Business Partnering - Marketplaces
Permanent · LONDON
SCHUH
Head of Central Merchandising
Permanent · BATHGATE
PRIMARK
Associate Product Owner, Supplier Effectiveness
Permanent · READING
PRIMARK
Product Owner, Core Retail (Finance)
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, New Street
Permanent · Birmingham
GILLY HICKS STORES
Gilly Hicks - Brand Representative, Arndale
Permanent · Manchester
VF INTERNATIONAL
Credit Controller (Strategic Accounts)
Permanent · NOTTINGHAM
L'OREAL GROUP
Credit Controller Apprentice - Manchester
Permanent · Manchester
DR. MARTENS
Assistant Digital & Social Marketing Manager Apac
Permanent · HONG KONG
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent · LONDON
HUGO BOSS UK LTD.
Learning & Development Partner (Corporate)
Permanent · LONDON
HUGO BOSS UK LTD.
Project Coordinator
Permanent · LONDON
GANT
Brand Consultant - Part Time - Gant John Lewis Cribbs
Permanent · PATCHWAY
L'OREAL GROUP
Business Category Manager
Permanent · London
L'OREAL GROUP
Lancôme Deputy Business Manager, 1.0, John Lewis, Oxford Street (Ftc)
Permanent · London
L'OREAL GROUP
Senior Visual Merchandising Manager - l'Oreal Paris - Cpd
Permanent · London
L'OREAL GROUP
Advocacy Brand Manager - Cpd
Permanent · London
L'OREAL GROUP
Warehouse Team Leader - am / pm
Permanent · Manchester
L'OREAL GROUP
Corporate Finance Director (Contract)
Permanent · London
L'OREAL GROUP
Senior Brand Manager – Ldb
Permanent · London
Published
Feb 25, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria’s Secret to pilot new loyalty program

Published
Feb 25, 2023

Victoria’s Secret & Co. announced on Friday plans to pilot a new loyalty program for Victoria’s Secret and Pink customers.

Victoria’s Secret to pilot new loyalty program. - Victoria’s Secret


Dubbed 'The VS & Pink Collective', the initiative will be the company's first rewards program that allows customers to earn rewards when shopping both brands. The result is expected to be a better experience and value for customers. 

The pilot will begin with 30% of current Victoria’s Secret and Pink customers in select states across the U.S. to gather feedback and learnings ahead of the program’s full rollout later this year.

The program includes three tiers. Insider is the base tier for the program with no spending minimum required to join. The All-Access tier is unlocked upon spending $300 or more annually, while VIP is unlocked upon spending $750 or more.

Beyond the points system, which can be redeemed for rewards, VS & Pink Collective members may also be eligible to receive member treats like a $10 birthday gift, free shipping for eligible online purchases, early access to select product releases, and more.

“Victoria’s Secret and PINK are fortunate to have had decades of loyal customers and fans,” said Chris Rupp, chief customer officer for Victoria’s Secret & Co. 

“Through our transformation journey, we’ve been listening to these customers and have focused our approach on what they want and need. The VS & Pink Collective has been developed with the customer at the heart and we’re looking forward to gathering additional learnings to launch the full program later this year.”

The VS & Pink Collective is the latest step in VS&Co’s transformation journey. Previously, customers would earn perks through the company’s Pink Nation program or by using their Victoria’s Secret Credit Card when they shopped.

Copyright © 2023 FashionNetwork.com All rights reserved.