×
2 401
Fashion Jobs
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip & Kol Manager
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Boots, Bluewater - 22.5 Hours, 3 Days - Part Time, Permanent
Permanent · Dartford
ESTEE LAUDER
Clinique - Consultant - Boots, Bluewater - 15 Hours, 2 Days - Part Time, Permanent
Permanent · Dartford
JOHN LEWIS
Loss Prevention Partner
Permanent · CHELMSFORD
BOOHOO GROUP
Senior Commercial Finance Analyst
Permanent · MANCHESTER
BOOHOOMAN
Senior Marketing Manager
Permanent · MANCHESTER
BOOHOO
Paid Search Manager
Permanent · MANCHESTER
DEBENHAMS
Marketplace Business Development Manager
Permanent · LONDON
DEBENHAMS
Marketplace Account Manager
Permanent · LONDON
DEBENHAMS
Marketplace Business Development Assistant
Permanent · LONDON
REISS
Buying Admin Assistant - Graduate Opportunity
Permanent · LONDON
HOMESENSE
Loss Prevention Officer - Full Time Tkmaxx/Homsesense Basingstoke
Permanent · Basingstoke
VIVIENNE WESTWOOD
Warehouse Operative
Permanent ·
VIVIENNE WESTWOOD
Legal Counsel
Permanent · LONDON
VIVIENNE WESTWOOD
Buying Admin Assistant
Permanent · LONDON
ESTEE LAUDER
Tom Ford - Assistant Business Manager - Selfridges, London - 37.5 Hours - Full Time, Permanent
Permanent · London
ESTEE LAUDER
The Estee Lauder Companies - Learning And Development Assistant Manager
Permanent · London
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
HEAD OFFICE
Head Chef Food Production – Victoria Head Office
Permanent · LONDON
DOROTHY PERKINS
Paid Search Assistant
Permanent · LONDON
Ads
Published
Jan 10, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria’s Secret puts brakes on L Brands’ sales over the holidays

Published
Jan 10, 2019

Following a sharp uptick of 26% in November, Victoria’s Secret parent company L Brands, Inc. has reported slipping sales in December 2018 – a critical holiday shopping period – leading its shares to drop almost 8% on Thursday.
 

Comparable sales at Victoria's Secret dropped 6% in December - Instagram: @victoriassecret


Total net sales for the five weeks ended January 5, 2019 totaled $2.477 billion, down from $2.516 billion in the prior-year period. Comparable sales for the month were flat.
 
Comps at the company’s struggling Victoria’s Secret brand decreased 6%, compared to a 1% decrease in the same period in 2017, while Bath & Body Works continued to see strong growth, with comps increasing 11%.

For the full 48-week fiscal year, L Brands reported net sales of $12.457 billion, up from $11.592 billion in the previous year, while comparable sales increased 3%.
 
At Victoria’s Secret, however, comps were still down 2%, although this was nonetheless an improvement when compared to the 9% fall seen in 2017. Comparable sales at Bath & Body Works increased 12% in 2018.
 
The results reflect a recurring pattern seen at the company in 2018, a year during which strong sales gains at Bath & Body Works have consistently been tasked with compensating for underwhelming performances from Victoria’s Secret, which has been fighting to remain relevant in a lingerie sector increasingly focused on inclusivity and body positivity.
 
The company now expects its adjusted Q4 earnings per share to be at the higher end of its previously stated guidance of between $1.90 and $2.10. This figure does not take into account a preliminary estimated pretax charge of around $80 million related to the sale of La Senza to an affiliate of Regent LP, which closed on January 6, 2019.

Over the course of 2018, L Brands opened 83 stores and closed 37. The company currently operates 3,121 retail locations in the US, Canada, China, the UK and Ireland.

Copyright © 2022 FashionNetwork.com All rights reserved.