×
480
Fashion Jobs
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
Advertisements

Victoria Beckham wins LFW social media war

Published
today Feb 22, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Designer Victoria Beckham, who previewed her AW19 collection as part of London Fashion Week for the second time this season, again demonstrated she is the number one brand in social media by garnering the most appreciation during the biannual fashion showcase.


A photo shared by the designer at dinner with her husband was LFW's most valuable social media post - Victoria Beckham


The designer took the top spot in a ranking measuring the social media engagement of brands during London Fashion Week by analytics firm Launchmetrics.

Taking into account the impact of relevant media placements on all channels (online, social, print), Launchmetrics’s MIV™ algorithm determined that a photo shared by Beckham on Instagram where she could be seen celebrating with her family post show was LFW’s most valuable post with an MIV of $841,000 and a total engagement of 1.6m.

Taking to Instagram and Facebook, the designer also posted photos of a party hosted during London Fashion Week to promote the launch of her new Youtube channel. The posts were shared by Youtube, helping generate a combined MIV of $487,000.

In total, Victoria Beckham shared 43 posts across all channels during London Fashion Week, generating $4.9m in MIV and reaching 4.2 million engagements.

#LFW was mentioned in 1,301 Instagram posts and in 17,000 Twitter posts, generating an MIV of $9m and $1.9m respectively.

After Victoria Beckham, the brands with the highest engagement included Burberry, Vivienne Westwood, Alexa Chung, Adidas x Ji Won Choi, Erdem, Simone Rocha, Christopher Kane, Molly Goddard and JW Anderson.

Copyright © 2019 FashionNetwork.com All rights reserved.