Victoria Beckham wins LFW social media war

By

Barbara Santamaria

Published
Feb 22, 2019

Designer Victoria Beckham, who previewed her AW19 collection as part of London Fashion Week for the second time this season, again demonstrated she is the number one brand in social media by garnering the most appreciation during the biannual fashion showcase.

The designer took the top spot in a ranking measuring the social media engagement of brands during London Fashion Week by analytics firm Launchmetrics.

Taking into account the impact of relevant media placements on all channels (online, social, print), Launchmetrics’s MIV™ algorithm determined that a photo shared by Beckham on Instagram where she could be seen celebrating with her family post show was LFW’s most valuable post with an MIV of $841,000 and a total engagement of 1.6m.

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Taking to Instagram and Facebook, the designer also posted photos of a party hosted during London Fashion Week to promote the launch of her new Youtube channel. The posts were shared by Youtube, helping generate a combined MIV of $487,000.

In total, Victoria Beckham shared 43 posts across all channels during London Fashion Week, generating $4.9m in MIV and reaching 4.2 million engagements.

#LFW was mentioned in 1,301 Instagram posts and in 17,000 Twitter posts, generating an MIV of $9m and $1.9m respectively.

After Victoria Beckham, the brands with the highest engagement included Burberry, Vivienne Westwood, Alexa Chung, Adidas x Ji Won Choi, Erdem, Simone Rocha, Christopher Kane, Molly Goddard and JW Anderson.