Very.co.uk partners with Re-Fashion in circularity push
A new partnership with second-hand clothes specialist Re-Fashion will encourage Very.co.uk customers to reduce their clothes waste by donating their unwanted items.
The move comes at a time when consumer awareness around sustainability continues to rise, with the fashion e-tailer saying the initiative recognises its responsibility to operate in an environmentally and socially responsible manner.
“We recognise the responsibility we have for the products we sell and want to give customers the option to dispose of clothes in a sustainable way. That’s why we’ve partnered with Re-Fashion, who’ll let our customers return clothes that are then resold for others to enjoy,” said Carly Bilsbrough, head of CSR at parent company The Very Group.
According to WRAP, more than 350,000 tonnes of good quality, wearable clothes go to landfill each year.
In addition to encouraging customers to divert unwanted clothing from landfill, the partnership will raise money for the Rieves Foundation, a charity focused on sustainability with a particular interest in activities that promote sustainable fashion.
On Re-Fashion.co.uk, Very customers can request a donation bag, which can be filled with good quality clothing and returned free of charge to the resale website.
Steve Lyons, co-founder of Re-Fashion, said: “We believe the future of fashion is circular and want as many people to experience the benefits of donating and shopping second hand. As part of this exciting partnership, we will offer Very customers that send us a donation bag a discount voucher to spend at Re-Fashion. We want them to experience the quality and value of pre-owned fashion for themselves.”
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