×
3 586
Fashion Jobs
FRASERS GROUP
Information Security Governance Analyst
Permanent · SHIREBROOK
L'OREAL GROUP
l'Oreal Luxe Multibrand Retail Account Manager
Permanent · London
COTY
National Account Manager
Permanent · London
TK MAXX
Loss Prevention Officer-tk Maxx High Street Kensington-Full Time
Permanent · London
HARRODS
Uniformed Security Officer - Thatcham Distribution Centre
Permanent · THATCHAM
HARRODS
Senior CRM Retention Executive
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
SELFRIDGES
HR Administrator (Part-Time)
Permanent · ENDERBY
SELFRIDGES
Digital Personal Shopping Content Manager
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · POOLE
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
ZARA
Zara High Wycombe - General Manager
Permanent · HIGH WYCOMBE
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · BRACKNELL
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CAMBRIDGE
BERSHKA
New Position - Bershka Operations Manager - Stratford
Permanent · LONDON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
COTY
Trade Marketing Manager
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Hub
Permanent · LONDON
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · ROTHERHAM
CLAUDIE PIERLOT UK
Stock Contoller - Permanent - Selfirdges London
Permanent · LONDON
Translated by
Nicola Mira
Published
Jun 2, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Veja keen to continue to 'tread its own path'

Translated by
Nicola Mira
Published
Jun 2, 2022

In recent months, French sustainable sneaker brand Veja has dropped several collaborations, with Marni, Ciele Athletics, Sea Shepherd and Mansur Gavriel.

“It’s true that we have recently presented a spate of collaborations, this is mainly due to a bottleneck caused by the Covid pandemic, as some of them should have been dropped earlier,” said Sébastien Kopp, who founded Veja in 2005 together with François-Ghislain Morillon.


The Veja-Mansur Gavriel collaboration - DR


Remembering the Covid period and the first lockdown, Kopp added that “it was a very complicated time in terms of logistics but above all personal safety. To safeguard our employees, we had to close our logistics hub on several occasions. And working remotely was emotionally tough, though we did push all our projects forward.” 

In June 2020, when France had barely emerged from a strict lockdown, Veja inaugurated a new retail concept focused on repairing and recycling, at Darwin, a former military barracks located in Bordeaux’s right bank area. And five months ago, Veja opened its second store in Paris.

The brand now operates three stores in France and one in New York, and is additionally available at 3,000 multibrand retailers. A new store will be opened in July in a European capital. “I won't say anything more for the time being, because at Veja we prefer to talk about what we have done,” said Kopp.

In 2020, Veja’s sales were worth €100 million, and a whopping 50% increase is forecast for the 2021-22 financial year. The bulk of Veja’s sales is generated in the UK and the USA. In the latter, Veja is present at some 500 retailers.

Alongside France, China and Brazil are also major markets for the brand. It is in Brazil that Veja sources part of the organic cotton it uses for its shoes’ canvas uppers and laces, as well as rubber for soles. A sustainability pioneer, ever since its inception Veja has combined fashion, ethical projects, economic justice and the use of sustainable materials. Its trainers are also produced in Brazil, a country with which Veja has close ties. 


Veja collaborates with Ciele Athletics - DR


Of Veja’s 350 employees, 80 are based in Brazil. Seven of them actually work in the country’s Amazonia region, looking after local sourcing. Veja has recently opened new offices in Sao Paulo.

Veja is a limited liability company, and in July 2019 it hired its first managing director, former Auchan Retail executive Laure Browne. “We have something of an artistic streak, and Laure Browne gives us a more rational perspective, forcing us to set priorities. She is an experienced executive as well as an elite athlete, she gives us structure,” said Kopp.
 
A B-Corp certified company, Veja is happy to see that sustainability has become central to corporate strategy. A shift that no longer rates a mention at Veja, which prefers to continue to “tread its own path.” 

Copyright © 2023 FashionNetwork.com All rights reserved.