Valentino pulls out of Paris' digital fashion week in July
Following Saint Laurent's announcement that it is pulling out of the Paris runway cycle in order to "take ownership of its calendar" and Giorgio Armani's revelation that it is moving away from the French capital so as to show its Armani Privé haute couture collection in Milan next January, now it's Valentino's turn to switch up its show schedule.
The Italian house has announced that it will show its next men's and womenswear collections in September and is preparing a special project for its haute couture offering in July.
First revealed by the brand's creative director, Pierpaolo Piccioli, in an interview with Milan's MF Fashion, Valentino has since confirmed the decision to FashionNetwork.com.
As the brand has chosen to host a coed event in September, it will not participate in the digital menswear fashion week being organised in Paris from 9 to 13 July. "We still do not know what format – presentation or runway show – this men's and womenswear event in September will have, nor do we know the location," explained a spokesperson for the label.
On top of this, Piccioli is currently developing a special event for his next haute couture collection, promising an original format about which no further details have been revealed for the moment.
As the fashion industry makes plans for its operations post Covid-19, other brands may well follow Valentino's lead with their own innovative projects, in an effort to stand out with an eye-catching media moment in July.
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