TASHKENT - The eldest daughter of Uzbekistan's President Islam Karimov, known as a jewellery and clothing designer as well as a diplomat, has launched a cosmetics line, a representative of a her brand said Friday.

Gulnara Karimova

Harvard-educated Gulnara Karimova has been the public face of the Tashkent government in recent years representing both Uzbekistan's culture and art, and her own jewellery and clothing line under the Guli label abroad.

Karimova has now launched her cosmetic line "Guli Collection of Wellbeing for Soul and Body", a spokeswoman for the Guli brand told AFP.

"The line consists of nine types of products and all are made of natural plant ingredients traditionally grown in Central Asia," she said. "These are sets of facial and body treatments, herbal teas, natural oils, masks and tablets."

Karimova, who is currently Uzbekistan's permanent representative to the United Nations and an ambassador to Spain, also heads cultural, health and charity projects at home.

In the past she has made jewellery designs for legendary Swiss luxury goods firm Chopard and performed under the name "GooGoosha" as well.

She actively runs a microblog on Twitter where she commented on her new cosmetic line now sold in Tashkent's luxury perfume shops.

"The composition is very simple, but works flawlessly (moisturizes, removes redness, nourishes). Now nowhere without these magic bottles," she wrote.

Although Karimova distances herself from politics, she is said to have a political sway in Uzbekistan, an ex-Soviet republic bordering Afghanistan.

Her father has been ruling the country since the collapse of the Soviet Union.