Unique Boohoo pop-up store set to open in London

By

Nigel TAYLOR

Published
Mar 22, 2023

It’s described as a unique, one-off retail experience. Online fashion retailer Boohoo is set to (briefly) open a London pop-up store in London.

The two-day store (25-26 March) opens for a total of 12 hours at 6-10 Great Portland Street to give the retailer’s fans the “first ever” open invitation “to shop Boohoo live in Central London”.

Showcasing the brand’s “latest collections and newest arrivals”, it will include popular premium tracksuits to trending transitional pieces, allowing “consumers… to purchase in real time, available to shop in multiple sizes”.

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The pop-up will also feature a range of services for customers “to provide them with the best possible shopping experience”. This will include personal sessions with stylist Georgie Gray, “offering professional advice for each individually curated look” and will also include a beauty corner offering blow dries and brow treatments.

It’s not the first pop-up venture to be staged by Boohoo Group at the same address on Great Portland Street for its portfolio of brands. Late last month, Karen Millen briefly returned to physical retail opening a weekend store, the first physical appearance since being taken over by the group the year before the pandemic began in 2019.

Meanwhile, Boohoo sister brand Prettylittlething is set to open permanent offices and showrooms on the same street in April. The new space will be located close to Boohoo’s main office in Soho.