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Nicola Mira
Sep 23, 2021
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Uniqlo launches capsule collection in collaboration with Jeff Koons

Translated by
Nicola Mira
Sep 23, 2021

From art to t-shirts, it’s only a short hop for Uniqlo. The renowned Japanese ready-to-wear and accessories label for men, women and children has unveiled a new capsule collection for its UT line, designed in partnership with contemporary US artist Jeff Koons.

A motif from the Uniqlo x Jeff Koons collection, featuring the US artist’s ‘Balloon Dog’ creation - Uniqlo

The label owned by the Fast Retailing group has immersed itself into Koons’s unique world, selecting five pictures of his iconic sculptures, among them those for world-renowned artworks ‘Rabbit’ and ‘Balloon Dog’. 

The collection will be available online and in-store from October 18 2021, and consists of eight items, with prices ranging from €14.90 for a t-shirt to €29.90 for a sweatshirt. The collection will also be on sale at the Jeff Koons exhibition scheduled in Qatar in November 2021, entitled ‘Lost in America’. Part of the proceeds from the sale will go to Dadu, the children’s museum of Qatar, which is set to open later in the year in the country's capital, Doha. 

The t-shirt from the Uniqlo x Jeff Koons collection is priced €14.90 - Uniqlo

Uniqlo's latest drop is part of the Japanese label's UT line, featuring t-shirts and sweatshirts decorated with graphic motifs inspired by leading names in art, design, music, manga and videogames. The UT line was first introduced 15 years ago and focuses especially on pop culture. Japanese designer Nigo, now at Kenzo, was the line's creative director for several years. 

Uniqlo has drawn its inspiration for the UT line from a number of sources, from Japanese Hokusai prints to pop art icon Andy Warhol. The label and retailer, which in 2020 generated a revenue of $19 billion (€16 billion) and operates 2,200 stores in 25 countries, is now relying on Jeff Koons’s fame and artistry to strengthen its brand image and boost its international appeal.

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