×
482
Fashion Jobs
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
TOO FACED
Business Manager - Chester City Centre, UK
Permanent ·

Under Armour to open APAC base in Hong Kong

Published
today Mar 27, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sportswear brand Under Armour is setting its sights on Asia with plans to open a regional headquarters in Hong Kong this year.

Under Armour is setting its sights on Asia - Facebook: Under Armour

 
The U.S. company plans to compete in the market with premium, performance-based products as opposed to fashion-focused styles, and with the help of international, regional and local athletes, according to Chinese media reports.
 
The brand has already partnered with Chinese athlete Zhu Ting, the No. 1 female volleyball player in the world, as well as the likes of American NBA star Stephen Curry.

“What is going to be unique with us is how we think about performance in combination with looks, feel and aesthetics,” president and COO Patrik Frisk told the South China Morning Post. “It is the mindset of how are we solving problems for the athlete. We are not going to compromise on that, whereas perhaps our competition might just build something to look good because it is a trend. Time will prove us right.”

Under Armour also shared plans to open another 1,500 stores over the next five years, adding to its 1,100 global store count. Asia is expected to be home to 73 percent of those stores, more than doubling its current store count of 600 stores.

According to Euromonitor, China’s sportswear market will grow by 45 per cent from US$40.1 billion in 2018 to US$58.2 billion in 2023.
 
The Baltimore, Maryland-based company’s focus on Asia comes as the brand is also expanding operations in Latin America and Europe, and rejigs its design team. Earlier this month, the company named Kasey Jarvis as its new chief design officer, replacing Dave Dombrow. 
 
In its fourth quarter, North America sales fell 6 percent, while its international sales grew 24 percent to $395 million. 
 

Copyright © 2019 FashionNetwork.com All rights reserved.