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Under Armour appoints Lisa Collier as new chief product officer

Published
Apr 16, 2020
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Baltimore, Maryland-based athletic company Under Armour, Inc. has named Lisa Collier as chief product officer. 


Twitter @UnderArmour


In the role, Collier will provide multi-disciplined specialty retail expertise to Under Armour's leadership team, and will have oversight of the company's category management model, product, merchandising and design functions.

She is expected to start on April 27, and will report directly to president and chief executive officer, Patrik Frisk. 

Collier brings over 30 years of global brand leadership, product development, supply chain and merchandising experience to the role, having served as president and CEO of Not Your Daughter's Jeans (NYDJ) from 2016 through 2019. 

Prior to her time at NYDJ, Collier held multiple roles at Levi Strauss & Co. including executive vice president of global Dockers; senior vice president of all bottoms product development - all brands wholesale and retail; and managing director/general manager of Levi Strauss & Company Australia and New Zealand, among others. In addition, she has served as vice president of product development, production/fabric planning and sourcing for Sunrise Brands. 

"I look forward to joining Under Armour and working with a world-class team that will continue to advance the brand's legacy to create innovative and stylish products that help consumers meet their fitness goals," said Lisa Collier.

"The brand has demonstrated commitment to evolution and growth, and from day one I will utilize the knowledge and experience gained over the course of my career to ensure the success of Under Armour's mission."

Collier will succeed Kevin Eskridge, who resigned as CPO and will leave the company in August. 

"[Collier] is an exciting addition to our leadership team," said Frisk. "Her strength as a retail leader will be invaluable as we continue to execute against our long-term strategies and work to deliver performance solutions you never knew you needed and can't imagine living without."

Earlier this month, Under Armour announced the extension of its North American store closures until further notice and temporarily laid off over 600 U.S. employees, as part of a new series of actions to address the financial impact of the Covid-19 pandemic. 

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