Umbro and Coral Studios debut capsule at Art Basel
today Dec 4, 2019
British soccer outfitter Umbro has teamed up with New York City-based creative agency Coral Studios for a capsule collection debuting at Art Basel in Miami, with partial proceeds going to support The Great Barrier Reef Foundation.
The capsule includes a reversible retro track jacket featuring Coral Studio’s coral-inspired camo print, home and away soccer jerseys and a reversible pair of Umbro’s signature checkerboard shorts, all in a bright color palette of neon pink, neon orange, purple and coral contrasted with white and gray.
The capsule will make its debut during Art Basel at an activation and pop-up hosted by Coral Studios, located at Pegaso Soccer in Miami’s Wynwood district and running from December 6 through 7. Both the pop-up and umbropremier.com will sell a limited quantity of the capsule before its wider release in Spring 2020.
A portion of all sales will go to The Great Barrier Reef Foundation, a non-profit and partner of Coral Studios which works to protect and preserve the famous Australian coral reef. As an added boost to the capsule’s ethical undertones, the track jacket and jerseys are made of an environmentally friendly material, NYHI, made from recycled ocean fishing nets and sourced from the Ecomax Textile Company, Ltd.
In November, Umbro parent company Iconix announced a 23% drop in its third quarter revenue for 2019, reporting total revenue of $35.5 million for the quarter compared to $46.2 million last year. Among the group’s brands, Umbro saw a decline in performance in China and Europe.
Umbro has recently announced the extension of its longstanding licensing deal in Brazil, Argentina and Paraguay.
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