UK’s White Stuff launches activewear collection

By

Barbara Santamaria

Published
Jan 6, 2016

British fashion and lifestyle brand White Stuff is encouraging its customers to get active after the holiday season with the launch of a new sportswear collection, set to release this month.

The 18-piece range, called “Active Stuff”, features sportswear essentials designed with a laidback, cool and comfortable feel. It includes a funnel hood, two vests, a pair of yoga leggings and footsie socks, as well as a sports bra.

Established in 1985, White Stuff has grown to a successful clothing and accessories chain with shops in the UK, Germany and Denmark. In July it posted a 13.6% rise in sales in the year ended May 2, 2015, with international sales growing by 71.6%.

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White Stuff also announced the appointment of Peter Ridler as the brand’s new International Director in July.