UK's FatFace posts 8% increase in December sales
FatFace, the UK lifestyle, clothing and accessories retailer, reported an 8% rise in sales in the five weeks to January 2.
Full-price like-for-like sales were up 3% and the company reported record online sales in the month, up 43% year-on-year and exceeding £9m. It said e-commerce now accounts for 21% of its total business, up from 16% in 2014.
In the period, FatFace also saw its largest-ever week of sales at £11.2m, beating the previous record of £10m. It reported a record EBITDA of £14.3m.
FatFace maintained a full-price proposition throughout Christmas, only going on sale on Boxing Day.
Anthony Thompson, chief executive, said: “Our full price strategy and multi-channel focus have delivered a strong Christmas trading period. The results demonstrate the resilience of the FatFace brand and reflect the continued investment we have been making in product, service and retail environment in our stores and online.”
“Our customers also responded well to our decision not to discount before Christmas. They can trust the integrity of our prices and buy their Christmas presents with confidence that they will not be discounted whilst waiting to be unwrapped by their family and friends.”
In 2016, the company will open eight new UK stores, as well as two stores on the US East Coast, in Portland (Maine) and Lynnfield (Boston).
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