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Published
Jun 10, 2016
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UK menswear brand Simon Carter to launch in India

Published
Jun 10, 2016

London-based brand Simon Carter last month signed a deal with Aditya Birla Fashion & Retail to enter the Indian market.

According to India’s PTI, the group will launch three Simon Carter stores across the metros of Mumbai, Delhi and Bengaluru.


The designer Simon Carter - Simon Carter London


"We have worked together for a number of years and they are perfectly placed to use their expertise and resources to bring my brand to the Indian customer," said the designer to the news agency.

The brand has a flagship store in Mayfair, London and is stocked in some of the UK’s most prestigious department stores, including Selfridges, Liberty and Harvey Nichols Knightsbridge.

"This deal was part of our strategic intent to grow our international portfolio and this new relationship with Simon Carter will bring London's high fashion to the Indian market," said the head of Apparel & Retail Business of Aditya Birla Group Business, Pranab Barua. 

Other international locations retailing Simon Carter products include Bloomingdales USA, Seibu Japan, Brown Thomas Ireland and David Jones Australia. In total, the brand’s collections are available in 40 countries.

Simon Carter London was established in 1985.

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