×
3 430
Fashion Jobs
MULBERRY
Digital Stock & Warehouse Coordinator
Permanent · SHEPTON MALLET
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · NORTH LYNN INDUSTRIAL ESTATE
SHISEIDO
Shiseido Account Manager - h Beauty Milton Keynes (37.5 Hours)
Permanent · Milton Keynes
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
COACH
Brand & Media Manager
Permanent · London
REISS
Brand & Comms - Marketing Manager
Permanent · LONDON
HEAD OFFICE
Digital Product Manager – Identity And Account
Permanent · LONDON
HEAD OFFICE
Senior Marketing Planning Manager – John Lewis Financial Services
Permanent · LONDON
HEAD OFFICE
Buyer, Waitrose & Partners (Level 7)
Permanent · BRACKNELL
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
HEAD OFFICE
Buyer, Waitrose & Partners (Level 5)
Permanent · BRACKNELL
SELFRIDGES
Product Manager
Permanent · LONDON
NEW LOOK
Sales Manager
Permanent · METROCENTRE
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
EVERLAST GYMS
General Assistant - Everlast Fitness (Maternity Cover)
Permanent · ROYTON
PHV
Marketing Executive, UK, Ireland & Nordics (Tommy Hilfiger)
Permanent · London
JIGSAW
Warehouse Operative
Permanent · SWINDON
TJX EUROPE
Loss Prevention Graduate Programme (2023)
Permanent · Grand Londres
ZARA
Visual Merchandising Manager (Kidswear) - Zara - Kingston
Permanent · KINGSTON UPON THAMES
SELFRIDGES
Loss Prevention Inventory Analyst
Permanent · LONDON
Ads
Published
Sep 16, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK highlighter sales shine as prestige beauty shoppers chase next big trend

Published
Sep 16, 2019

Glow makeup products including highlighters and primers enjoyed a boom in sales in the first six months of the year, but were not able to offset a decline in the prestige makeup segment.


Bobbi Brown's Nude Finish Illuminating Powder was one of the top five glow makeup products in the first half of 2019 in the UK - Photo: Bobbi Brown


According to data from the NPD Group, new product launches and marketing campaigns promoting a glowing look helped lift sales of prestige glow makeup products by 7% in value sales in the period between January 2019 to end of June 2019.

It provided a welcome boost to the makeup market, where overall makeup sales declined 7% compared to the same period in 2018.

Beauty fans are taking to Instagram to share their insider tips and tricks on how to achieve a radiant makeup look, with the hashtag #glowingskin being used over 3.5 million on the popular image sharing app.

There were 20 new glow products launching to market in the first half of the year, including highlighters, primers, glow, highlighting and illuminating palettes and powders. And beauty brands such as Cult Beauty, Benefit, Laura Mercier, Nars and Becca have all introduced campaigns that focus on the beauty of glowing skin.

June Jensen, director of NPD UK Beauty says: “The growth of glow make-up demonstrates that today’s savvy consumer is looking for products that enhance the skin while producing a more radiant, natural look. 

“In a challenging retail environment, it’s important that brands understand the appeal of these product lines and adapt their marketing campaigns and retail experience to meet the needs of today’s demanding customer.”

The top five glow make-up products of the period, in alphabetical order, were: Bobbi Brown Nude Finish Illuminating Powder, Charlotte Tilbury Glowgasm Face Palette, Dior DiorSkin Nude Luminizer Glow Powder, Hourglass Ambient Lightening Powder and MAC Strobe Cream Lumineux.

Copyright © 2023 FashionNetwork.com All rights reserved.