×
1 575
Fashion Jobs
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
Published
Sep 16, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK consumers serious about skincare, centre:mk report shows

Published
Sep 16, 2021

UK consumers - women and men - are serious about their beauty regimes, Milton Keynes shopping mall centre:mk confirms in a new survey of 2,000 adults.


Photo: Anna Shvets/Pexels



It found that the average spend is almost £400 a year on skincare and, despite the many sources available for skincare advice, such magazines, social media, and online, recommendations from in-store staff has increased 12.5% and remains one of the strongest sources of information.

Consumers typically invest in three facial products each month, amounting to 36 a year, spending an average of £396 a year on skincare, a £96 rise from a decade ago.

Britons also spend 22 minutes a week watching skincare tutorial videos and 25 minutes a week (almost 22 hours a year) is dedicated to actually using products.

Commissioned ahead of the launch of centre:mk’s September beauty festival, the study also revealed the top items people couldn’t imagine living without are moisturiser, face wash and cleanser. In addition, more than a third also claim they are ‘loyal’ to the skincare brands they use.

Some 32% of Britons also think skincare products are far more innovative today compared to a decade ago. Indeed, adults believe skin products have evolved in terms of offering a greater variety (53%), having more items aimed at men (46%) and more global brands being available (34%). 

The study also revealed that men use three items on their face daily, the same as women, signifying the normalising of skincare for men.

Similarly, the planet and climate change has clearly had an impact with 42% more organic, 38% vegan and 38% sustainable products making an impact in the market. 

Meanwhile 36% agree there are more products available that are backed by science and almost a third said they are glad the science of skincare has evolved over the years. 

Kim Priest, spokesperson at centre:mk, said: “Skincare has certainly evolved over the years and there is so much more choice now. Gone are the days of simply ‘cleanse, tone, moisturise’ - there are products out there now to suit all skin types whether suffering from acne, wrinkles or dull and tired looking skin.

“It’s interesting to see that despite the growth of technology, people today still prefer to get their skincare advice from in-store staff, highlighting the importance of real life consultations and human experience”.

Copyright © 2021 FashionNetwork.com All rights reserved.