UK consumers expect companies to be green, says American Express report
If a reason to boost your sustainability credentials were needed, here it is. UK consumers are more likely to shop with and trust businesses that are proactive on climate change and other environmental issues, new research from American Express reveals.
The report also says consumers have high expectations for businesses to be more vocal on environmental issues and efforts to tackle climate change – and will offer support to those that are.
Ahead of Earth Day later this month, the Amex Trendex report reveals that 91% of UK adults want companies to address environmental issues and 89% agreed these businesses should be transparent about their climate impact.
Some 61% agree they pay attention to how a business takes action to reduce the impacts of climate change.
Those businesses that do demonstrate action in this critical area will be rewarded with a more loyal customer base, the report claims. Around 80% of UK adults agree they would choose to shop with a business that takes actions to reduce the impact of climate change and 79% would be more likely to trust a company that works to address environmental issues.
The Trendex research showed that consumers are also turning to business for help when it comes to making more informed choices about their purchases. Some 78% want companies to educate them on ways to reduce their carbon footprint when shopping with them. Furthermore, 82% would like companies to provide options to offset carbon emissions associated with their purchases.
Stacey Sterbenz, General Manager, Global Commercial Services UK at American Express, said: “The findings… clearly show that consumers expect businesses to step up when it comes to plans and policies around tackling climate change.
“The data also shows a significant opportunity for those companies that are acting on this critical issue, and the role they can play in helping to better inform their customers.”
American Express has also announced it is expanding the availability of cards made from recycled materials globally, with the goal of having the vast majority of plastic cards issued by the company be made of at least 70% recycled, or reclaimed plastic, by the end of 2024.
In addition, it will be offering an expanded Carbon Footprint Dashboard to American Express’ global Corporate clients, including those in the UK, to help track emissions associated with their employees’ travel and entertainment spend – across air travel, ground transportation, hotel stays, restaurants and retail purchases.
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