×
2 558
Fashion Jobs
URBN
Free People Assistant Visual Manager - Kings Road, London
Permanent · LONDON
URBN
Anthroplogie Visual Manager - Regent st, London
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Jollys, Bath - 7.5 Hours - Part Time, Permanent
Permanent · Bath
ESTEE LAUDER
la Mer - Business Manager - Selfridges, Exchange, Manchester - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cribbs Causeway - 13 Hours - Part Time, Permanent
Permanent · Patchway
ESTEE LAUDER
Tom Ford, Frederic Malle, by Kilian - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
AESOP
Retail Consultant | Part Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
AESOP
Retail Consultant | Full-Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
BERSHKA
General Manager - Bershka Blanchardstown
Permanent ·
STRADIVARIUS
General Manager - Stradivarius Jervis
Permanent ·
STRADIVARIUS
Stradivarius General Manager Stratford
Permanent · LONDON
HEAD OFFICE
Commercial Buying Product Expert
Permanent · BRACKNELL
DEBENHAMS
CRM Assistant
Permanent · LONDON
HEAD OFFICE
Information Security Analyst (Cloud), Secure by Design
Permanent · BRACKNELL
AUTUMNPAPER LIMITED
Alexander Mcqueen Senior Performance Marketing Manager - 12 Month Ftc
Permanent · LONDON
DR. MARTENS
Retail Regional Manager - UK
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Inventory Team Leader
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
Published
May 12, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK ad watchdog bans Adidas sports bra ad

Published
May 12, 2022

An Adidas ad released earlier this year has been banned by the UK advertising watchdog after complaints that the selection of bare breasts that it showed objectified women.


Reuters



The ad had been created in order to promote the wide variety of body shapes that its sports bras are designed for, but the explicit nudity and the fact that children could see the images fell foul of UK rules.

The ASA said the ads were a problem due to “sexualising [women] and reducing them to body parts”.

The ruling does raise questions over whether the watchdog is distinguishing enough between obvious sexual content and images that celebrate body diversity.

The campaign had prompted 24 complaints to the ASA and Adidas defended itself, saying that the pictures were not intended to be gratuitous or sexual but aimed to “reflect and celebrate different shapes and sizes and illustrate diversity”.

The images had also been cropped so that the individual women couldn't be identified, with all of those taking part having volunteered and being supportive of the overall aims of the campaign. 

The company also said it had deliberately avoided running posters and billboards near areas were schoolchildren or religious groups would be likely to see them.

But the ASA added that “we noted the breasts were the main focus in the ads, and there was less emphasis on the bras themselves, which were only referred to in the accompanying text. As the ads contained explicit nudity, we considered that they required careful targeting to avoid causing offence to those who viewed them.”

Copyright © 2022 FashionNetwork.com All rights reserved.