UK's Burberry to celebrate "Britishness" in Los Angeles

By

Cajsa Lykke Carlson

Published
Mar 12, 2015

The Griffith Observatory in Los Angeles is an iconic location, known from film classic Rebel Without A Cause. Now it's also set to host UK heritage brand Burberry's celebration of "fashion, music and Britishness" on April 16.

The event also celebrates the launch of Burberry's new Los Angeles flagship store on Rodeo Drive, which opened in November. Over the next two years, Burberry will work with the non-profit group Friends of the Observatory on a series of funded projects.

Burberry CEO and chief creative officer Christopher Bailey said, “It is an incredible honour and a huge privilege to be able to bring a little bit of Burberry’s hometown of London to such an iconic venue in the heart of Los Angeles. Griffith Observatory is a truly inspiring place and I would like to thank the City for allowing us to host our event there.”

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Eric Garcetti, Mayor of Los Angeles, said; "I'm excited to welcome Burberry to the City of Angels. Los Angeles is where the world comes to introduce what's next - and as the apparel capital of the United States, our city is the ideal setting for iconic and innovative brands like Burberry to shine."