UK's Brent Cross shopping centre announces new brands

By

Cajsa Lykke Carlson

Published
Feb 11, 2016

Visitors to the Brent Cross shopping centre in London - Britain's oldest shopping mall - can soon also buy makeup from Urban Decay, stationery from Smiggle, or splash out on an electric Tesla car.

The joint owners of Brent Cross, Hammerson and Standard Life Investments UK Shopping Centre Trust, on Thursday announced that they have signed the three brands. Make-up brand Urban Decay will open a 399 sqft. store next to Kurt Geiger on February 11, only its second stand-alone London store.

Tesla Motors previously had a successful temporary pop-up store in the shopping centre and has now decided to take a permanent 2,060 sqft. unit in the centre. It's set to open this spring, and will become the Californian brand's third London store.

Stationery brand Smiggle's store is smaller - 768 sqft. - and located next to Lush in the upper level of the centre. It is set to open later this year.

Conrad Bacon, Assistant Director of Retail Asset Management at Hammerson, said: “These latest signings demonstrate Brent Cross Shopping Centre’s continuing ability to attract high-quality international brands. Tesla in particular is a great example of the strength of our commercial approach – and the strength of the location. Now in its fortieth year, the centre continues to be seen as a gateway for international retailers entering the UK.”

Ed Jenkins, Head of UK Retail at Standard Life Investments, added: “Innovation and insight have always underpinned the way we manage Brent Cross.  This is what keeps the centre attractive to new retailers, such as Tesla Motors, Urban Decay and Smiggle, and fresh and exciting for customers.”