UK's Boden introduces new capsule collections

By

Cajsa Lykke Carlson

Published
Sep 7, 2015

Boden, the British fashion brand known for its well-made, heritage-inspired clothes, is launching a new limited-edition collection, ICONS.

The company says the line "reflects the people, places and movements that make our island so diverse – from its regal history to its rebellious street culture." The ad campaign features iconic Brit model, Manchester-born Karen Elson.

She's not the only homegrown talent the company has tapped - the ads also had Elson's twin sister Kate as videographer, and were made with photographer Boo George and stylist Lucy Ewing.

The ICONS line features pieces including the Brigadier skirt, named after the British army rank, a parka named after Hyde Park, and coat called Spitalfields after the popular London market.