UK's Beyond Retro launching in the US with Urban Outfitters

By

Barbara Santamaria

Published
May 26, 2017

Sustainable fashion brand Beyond Retro is taking a selection of upcycled bags from its Label collection to the US in partnership with Urban Outfitters.

Launching on May 30, the collection will be available in 40 Urban Outfitters stores across the US as well as online, introducing customers to a selection of one-of-a-kind bags made from reclaimed vintage clothing. The pieces have also been previously showcased in international boutiques from the Netherlands to Australia, including at British retail giant Topshop/Topman.

Referring to "the competitive US market, the heartland of fast fashion," the brand’s creative director Steven Bethell, said: "To stand alongside Urban Outfitters on-trend pieces, and their own upcycled Urban Renewal collection will make a huge impact on the shopping choices available to the fast fashion buyer.”

Designed to make a lasting contribution to the circular economy, Beyond Retro’s Label line uses the growing reserve of vintage and second-hand clothing to make on-trend items with a low carbon footprint.

The vintage retailer, which launched in 2002, is the largest in the UK. It offers vintage and second-hand clothing, its upcycled Label collection, and a growing range of sustainably-sourced new product.