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Published
Sep 16, 2015
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UK online sales in August weakest in 15 years

Published
Sep 16, 2015

Online retail sales were the worst in 15 years in the UK in August, increasing just 5% year-on-year and down 6% on July. According to the IMRG Capgemini e-Retail Sales Index, it was the worst month since the index launched in 2000.

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One explanation might be that this August follows a particularly strong one last year, when sales were up 18%. The disappointing sales could also be the result of a late Bank Holiday this year; those sales will be included in the September Index results this year. Despite the sales dip, the Index has seen a solid year-to-date increase of 10%, IMRG said.

Online clothing sales posted an annual growth of just 5% in August, its lowest ever performance for the month. Accessories sales rose by 14%, its lowest increase since August 2009. However, sales in the health & beauty, gifts, and home sectors were up. Sales via mobile devices rose by 33% in August.

Alex Smith-Bingham, Head of Digital, Consumer Products and Retail, Capgemini, commented: “The height of summer usually drives customers online or in-store to update their wardrobes in preparation for their holidays or simply to make the most of the British sunshine. However, with just 5% growth, for both the clothing sector and the wider industry, the disappointment of August’s performance would have been felt across the whole retail sector. We predict this will be short-lived however, as the late Bank Holiday and back-to-school shopping should give September’s Index a significant boost."
 

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